Deepen the knowledge of the potential customer, making hypothesis about her/him.
Up to two hours with groups up to two students.
A big printed copy of the canvas and stick post-its.
In the end a customer must be found.
This is a part of the lean start up methodology in the second stage, which is development.
Understand the market with the strategic framework.
First step: the students, in working teams, have defined a business idea in the first stage of the methodology.
Second step: the canvas must be printed in a big enough format to allow all the members of the team to interact with it and have a general vision.
Third step: all of the members of the team suggest answers to the questions asked in the canvas.
Fourth step: they reach an agreement about the best way of answering the questions through a negotiation and a selection process.
The aim of the light entrepreneurship tool such this is to be light and visual, so the whole process must be completed in an agile way.