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Company: Sintagma Films
Speaker name: Guillermo García
Date: November 12, 2018
Duration: 1h30
Speaker bio
Guillermo García López (Madrid, 1985), is a director, writer, editor and producer.
His first full-lenght film, “Frágil Equilibrio (Delicate Balance)”, won the Goya Academy Award to Best Documentary in 2017, was internationally premiered at IDFA and won the Doc España Award in its domestic premiere at Seminci Valladolid, as well as many other awards and official selections in film festivals.
He is co-founder of Sintagma Films, a production company that develops cinema and advertising projects. One of them is “La Gran Desilusión”, directed by Pedro González Kühn, nominated to Best Documentary Short at Goya Awards 2014.
Collaborates with the Architecture School of Madrid in projects that connect cinema and architecture. In this framework, in 2017 he directs the audiovisual installation “Daily Edits From The Border”.
Description
In this keynote, Guillermo shows us a new approach to the advertisement world, trying to be critical with the use of the stereotypes being realistic at the same time. He also gives some tips regarding storytelling and explain how the found the success with a documentary and commercials. The video can be inspiring before doing the assignment explained un the card Stereotypes in Commercials.