Data
Company: Jung von Matt
Speaker name: Dennis Lück
Date: 25 September 2018
Duration: 50 minutes
Speaker bio
Dennis Lück is 39 years old and was born in Saarbrücken. He completed his studies as an interpreter and translator and worked after graduating first as a freelance journalist, including for the Saarland Radio, the Saarbrücker Zeitung, the Palatinate Merkur, Arte and ZDF. A copy test got him into the advertising industry: He started as a text intern at Scholz & Friends Hamburg, later he became creative director there. Then Lück joined Scholz & Friends Zurich as Managing Director Creation, then became ECD and CCO at FCB Zurich and finally took over the creative direction of Jung von Matt / Limmat in July 2016.
Company description
Jung von Matt (jvm.ch) is an advertisement agency based in Hamburg. It has 24 subsidiaries in Germany, Austria, Switzerland, but also in countries like China, Poland, Sweden and the Czech Republic.
Description
From the first stretch to the final succes. Dennis Lück gives information and examples about analytics & data, app, branding, content marketing, corporate design, corporate publishing, live communication, influencer marketing, campaign, brand strategy, media relations, programmatic creation, programmatic media, promotion, social media, viral, user experience.