Main Goal

Creating stories using new media.

Organisation

Students from 4-7 Schools of different countries/regions should be involved.

The participants should work in (international) mixed up groups of students in the field of audio-visual during the project-meeting.

Before this meeting, the students should work in groups of the same school/class in the prework

Special needs

The students must already have the basic know-how of producing short movies and editing skills. Recording and editing equiment is needed, especially with regards to the new technologies.

Outcome

A commercial video using a new technology, and an explanation video about the new technology.

Applicability

This project-week is an integrated part of the of the six-week concept to implement storytelling as a key element in advertising and marketing.

Next?

Create a communication platform / website with all the results and learnings of the six blended learning weeks.

Reference(s)

Project week program.

Creating stories using new media.

First step: 6 month ahead, end of previous project-week

  • explain the plot of this fourth project-week.
  • Handout the creative-brief for the prework.

Second step: 3 month ahead

  • Work at each participating school within the next three month on the prework (reg. The creative brief).
  • Book the facility and ressources needed to organize the project-week

Third step: 1 month ahead

  • Inform each partner about the concrete planning for the week
  • Advice all the partner to upload the results of the prework ntil latest 1 week ahead of the meeting to an ftp-server.

 

Detailed program.

 

Fourth step: zero

Execute the Blended learning week 6 – brNew technologies:

  • masterclasses for all the students,
  • masterclasses for all the students to introduce them to the content of the weekly
  • program and there will be keynote speaks of professionals from the associated
  • partners concerning future technologies in screen based commercials will work in international mixed working   groups to test the newest  technologies and its             possibilities for the creation of commercials.
  • workshop with examples of good practice and the activities undertaken by Rotterdam to implement           entrepreneurship to increase the employability.
  • The week will end up with a presentation of the produced

 

 

 

DAY 1:
Presentations of the prework, Feedback to the prework, 1-2 keynotes to the theme of the week, group building, icebreaker, Presentation of the student asseignement

DAY 2:
1-2 Keynote to the theme of the week, Masterclasses for producing and editing skills, Production-location scouting, Getting in contact with the customer, guidelines for the creative process, storyboard and plot

DAY 3:
Workshop: Using new technologies to find new ways of producing advertisement clips

DAY 4:
Workshop: Using new technologies to find new ways of producing advertisement clips

DAY 5:
Presentation of the results, Feedback, Learnings