Main Goal

Learn to create a successful infomercial.

Organisation

Plenary.

Outcome

More knowledge on the topic of infomercial making.

Next?

After making an infomercial, compare it with the tips of the keynote

A presentation on the ‘Klokhuis’ method

‘Het Klokhuis’ is the longest running children’s program in the Netherlands. It’s an informative tv-program for children between the age of 8 and 12 years old with the aim of informing them about the world in which they live. It is broadcast on the Dutch Public television every working day for 15 minutes. The program informs children about various topics in our society. And that can be everything: science, culture, biology, health, technics and so on.
Gisèla Mallant worked for more than 20 years for the acclaimed and prize winning educational children’s program ‘Het Klokhuis’.

During the meeting in Rotterdam she gave a presentation on success factors of the program. These elements were to be used in the infomercial each group had to make on the topic of the new media they worked in that week by making a commercial.

an example of a typical “Klokhuis” item:

(at the bottom of the page you’ll find the keynote in PDF and the transcription of the keynote)

 

DOWNLOADS

Presentation Core Method (the keynote)

Presentation Core MethodThe core-method_text (transcription of the keynote)