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Company: Drummond Central
Speaker name: Dan Appleby
Date: November 13, 2017
Duration: 42:27
Speaker bio
I’ve spent the last 15 years in creative, strategic marketing agencies in London and Newcastle after realising that the life of an English teacher wasn’t for me.
I’ve worked across most marketing disciplines with some fantastic clients, picking up a few awards along the way.
I currently lead the frankly awesome Client Services team at Drummond Central and am the IPA City Head for the North East.
Drummond Central is an award-winning agency that’s proud to be a member of the IPA. We’re a strategic marketing, creative, social and digital agency and we love nothing better than raising the profile of pioneering, non-traditional brands through a creative yet highly considered approach; brands like bet365, Atom Bank and DPD.
We also love making waves; our #DrummondPuddleWatch live stream made headlines worldwide after becoming the top trending topic on Twitter UK and No.2 worldwide.
We don’t believe in boundaries but believe in getting results. If there’s a smarter way, a harder-working solution, we’ll find it. It’s a philosophy we sum up in one phrase: Takin’ care of business.
Description
Dan talks about the importance of understanding the mindset of your target audience when creating insightful, engaging and relevant content in todays mult-channel world.