Create a story for an advertisement inspired by a brand’s identity using different characters.
Ca. 50 minutes. Individual exercise.
Pen and paper or a computer.
A story for an advertisement.
If you like the story, turn it into a video.
This exercise is related to the keynote of Jessica Tscherrig.
Brands can play an important role in our life. Think about a product that plays an important part in your daily life. What role does this brand play in your life? Make list of properties that are connected to this brand and write down how these properties are connected to you.
Think about your family members. Make a list of your family members. Write down how this brand would connect to them. It will lead to contradictory situations. Don’t worry. It is supposed to be funny.
Try to to create a funny and surprising story for an advertisement starting from these contradictory situations from the previous stage. You don’t have to include all family members; feel free to remove or add characters in function of the story.