Data

Company: contexta.ch
Speaker name: Jessica Tscherrig
Date: 25 September 2018
Duration: 20 minutes

Speaker bio

Experienced Project Manager with a demonstrated history of working in the marketing and advertising industry. Skilled in Translation, Communication, Marketing, Tourism Management and Event Management. Strong program and project management professional with a Bachelor’s Degree focused in Tourism/Travel Services Management and Marketing from HES-SO Valais-Wallis.

Company description

Founded and remained in the wild 68er in Bern. Always independent. Always owner-managed. This continuity affects our daily work. Long-term cooperation is far more important to us than cursory attention. We are concerned with the success of the brands and the people behind the brands. With clever strategies and extraordinary ideas, we create stories that people talk about.

Description

Jessica Tscherrig uses the commercial of Appenzeller cheese as an example to illustrate how a brand Ambassador is used. She explains how important a good story is. In addition, she explains the topic with some other examples.