Main Goal
Students understand the relevance of entrepreneurship in the contact with customers and clients, and students pay attention to customer needs and wishes for the production.
Organisation
Can take one day (short version) or multiple days (long version). Ideally students work in groups of 4 to 6 people.
Resources
Requires a real client who can provide a good briefing, and ideally also present the briefing him/herself and finally comment on the end results.
Outcome
Short version: a planning for a commercial.
Long version: a planning as well as the impementation of a commercial.
References
Has been applied in the Commercialpolis St. Gallen project week.