Main Goal

Students understand the relevance of entrepreneurship in the contact with customers and clients, and students pay attention to customer needs and wishes for the production.

Organisation

Can take one day (short version) or multiple days (long version). Ideally students work in groups of 4 to 6 people.

Resources

Requires a real client who can provide a good briefing, and ideally also present the briefing him/herself and finally comment on the end results.

Outcome

Short version: a planning for a commercial.
Long version: a planning as well as the impementation of a commercial.

References

Has been applied in the Commercialpolis St. Gallen project week.

First step:

It needs a product or a service. In addition a suitable person as Brand Ambassador

Second step:

The client presents the briefing. A example of a briefing can be found in the downloads below.

Third step:

Students work in groups and create a storyboard after brainstorming.

In the long version, the students create the movie. After that they having a presentation and the client can give the feedback

DOWNLOADS