Main Goal

Thinking about the client.

Organisation

Up to 10 hours, in groups of 3-6 people.

Resources

Presentations: Prezi, Emazi,
Haiku Deck.

Murals: Murally, Glogster.

Infographics: Easely, Canva.

Timelines: Dipity, Xtimeline.

Comics: Pixton.

Animations: Go!Animate

A paper and pencils of different colors are enough, as it demonstrates the picture. The important thing is telling the story about the client.

Applicability

Before using this tool, the groups must have generated an idea, through
brainstorming and ideas cardsorting. This tool is the second stage of Lean Start Up Methodology.

Through the use of visual tools, a story is created in which the client and his problem are visualized.

The central element of this dynamic is to be able to show, in a close and clear way, the existence of an unresolved market need.

 

It is about materializing a typical client with all the possible precision as well as the context in which he finds himself and in which the problem that he has without resolving effectively appears, the passion insufficiently satisfied or the need not correctly covered.

 

A story is presented in appears:

  1. the client as an individuality (approach of the history)
  2. the necessity, problem or passion of the client or user (knot of the history) and the imperfect solutions of the market (outcome of the
    history).

 

For the generation of this history, both virtual and real tools are used, which allow history to be understood by anyone who visualizes it.

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