Meetings and results

The Commercialpolis meetings we had (Lisbon, Newcastle, Jyväskylä) and will have (St. Gallen, Madrid, Rotterdam) are our method to collect information, knowledge, skills about Storytelling and Entrepreneurship. Every meeting we focus on a different subject. The final results will be two toolboxes, one about Storytelling and one about Entrepreneurship. Students from all partner schools a…

Commercialpolis

Storytelling is increasingly recognized as a key discipline and activity to bring ideas to the market and to build customer loyalty. As a result, both new media storytelling and new media advertising (e.g., mobile advertising, leveraging social media, creating virals) have become an inclusive part of a new marketing strategy, presently barely covered by the…