“The Fruit That Rules The World and The Dancing Eyebrows” by Sue Storey and Oeil Jumratspila

Sue is Head of Copy at e>erything d.fferent with over 25 years’ of advertising and marketing experience including concept generation, campaign copywriting and content for L’Oreal, O’Neill, P&G, One North East, the NHS, COI, several universities, Barker and Stonehouse, Land Securities and Carpetright among many others.
Oeil is a Senior Copywriter at e>erything d.fferent with over 6 years’ creative experience thinking and writing for clients including NE1, Carpetright, Universitiy of Sunderland, Nuby, Barker and Stonehouse, Land Securities, Newcastle High School for Girls, DFDS Seaways, L’Oreal and Channel 4.
Oeil is also an accomplished writer of short stories and a published poet.
In their presentation they will deconstruct the medium of the story to see how and why they engage people, and sift out this the key learnings from this for you to use in your own work.