Main Goal
Understands how brand ambassadors are chosen and developed in marketing campaigns to address relevant target groups and improve the recognizability of the campaign.
Organisation
Small groups can talk about the examples and present the personal outcomes.
Resources
The teacher has to watch the two keynotes of Jessica Tscherrig and Dennis Lück.
Prepare the example movies for the own presentation.
Prepare some questions and tasks for the groups.
Outcome
The students are prepared for a client briefing and to do a storyboard or create a commercial videos with brand ambassadors.
Applicability
Fits with the two keynote lectures linked above.
Next?
Can be in a larger exercise with the client briefing exercise.
