On this page you will find a wide range of Storytelling tools developed and tested during the Commercialpolis project. All tools were tested and used during the projects, either in the project weeks or during pre-work or other assignments.

Emotions while consuming

Create a story based on the emotional response to a product or service.

Storytelling Tips & Tricks

Tell better stories.

Brand Identity and family members

Use your family members for a brand's story ideas.

Feedback

Getting teacher or peer feedback after showing video work.

Visual-Verbal Collage

Explore/interpret a situation or problem through visual-verbal communication.

Turn it into a business

How to make business out of your audio-visual production?

Sound

Learn to use sound equipment

Client Briefing

Create a story after a client briefing

Using the USP of a brand

Find inspiration for a story or advertisement in a brand's Unique Selling Proposition.

How to start a story

The art of finding a “prémisse” for your story.

Moodboards

How to get started with your video?

Working with a brand ambassador

How to work with brand ambassadors in marketing campaigns.